BROOKINGS — Peter Squires Beer, 83, a member of St. Thomas Aquinas Cathedral Parish in Reno, Nev., died Aug. 1 of a brain tumor.

Mr. Squire was born April 2, 1937, to Lucille and Norman Beer in Portland. He graduated from Central Catholic High, played football and made the Shriners All Star team. He harvested wood for his father’s hardwood business and helped survey the road from Gold Beach to Agness. He studied business and marketing for six years at Portland State, and later taught seminars through his company, Business Development Services. His son describes him as an advertising guru who pioneered effective advertising solutions for small businesses.

Mr. Beer worked for several newspapers, including The Oregonian, Vancouver Columbian and Casper Star Tribune, mostly in their advertising departments. His son Bernie Beer remembers Mr. Beer looking through his dark-rimmed glasses over the top of the newspaper he was reading.

Mr. Beer enjoyed nicknames, including for his children, including Bernie (“Barnyard” or “Barney Rubble”) Peter Jr. (“Pedro…”), Julieann (“Gollyander”) and Saralyn (“SarieBerry”).

After he retired he published church bulletins for Catholic churches in northern Nevada through his venture, Holy Family Enterprises. He was a Knight of Columbus and liked to get together for religious talks with his buddies in Reno and then go out for breakfast.

Mr. Beer moved in with his son Bernie during his last two months, and one of his last trips was to mail birthday cards.

Mr. Beer is survived by his wife, Patty; his children, Peter and Bernard Beer, Julianne Mitchell, and Saralyn Brown; and sixteen grandchildren.

There will be a memorial service at 11 a.m. Aug. 29 at Blue Lake Regional Park in Fairview. People should bring their own chairs, water, Covid protection, and sun protection.